Chinese Government Not Happy With Redirect's new redirect landing page.

Last night, the official Google blog posted an update relating to Google’s situation in China. As everyone knows by now, Google dismantled its mainland search operations several months ago and began redirecting anyone who typed in their previous (and domain name to their Hong Kong website at By doing this, Google could stop filtering the search results it served to users of while still appearing to offer a mainland China search engine. It could stop self-censoring because having its search operations physically outside of mainland China meant it was no longer bound by mainland Chinese law1. It could still appear to offer a mainland China search engine because as far as mainland China users were concerned, the domain name still worked. It was kinda clever.

For those of us observing the whole drama, we expected the Chinese government to instantly see through the redirect as Google basically exploiting a technicality, a loophole, and move to stop it by simply taking the domain name offline. If entering didn’t lead to anywhere but an error page, then would be officially dead, reflecting the reality that Google was no longer operating a mainland China search engine service. After all, if Google won’t play by the Chinese government’s rules, why should the Chinese government allow Google to still “appear” to have a Chinese search engine? Why let Google have its cake and eat it too?

As the days went on after Google redirected and was still working and still redirecting, I had thought that the Chinese government was going to play this one quietly, instead of getting all pissy and making stupid comments about hurt feelings or foreign imperialism or such other statement completely lacking in modern public relations competence. Why? Because I had read2 and came to believe that Google’s Internet Content Provider license3 was coming up for renewal soon at the end of March, that Google timed their March 23rd departure from China so that they could still use for a week to notify their mainland China users that they should start using before the ICP license expired, before the Chinese government would refuse to renew it because Google was no longer self-censoring, and before the URL would stop working as a result. I thought Google was giving themselves as much as a week to announce their move and where they could be found in the future — provided the Chinese government doesn’t shut down the domain name immediately after their move and then move to categorically block all Google search portals around the world. It was like Google whispering “Meet me in Hong Kong!” to their beloved users, before being torn away, teary-eyed, by the Chinese government.

Countries that have hurt China's feelings.

Countries that have hurt China's feelings.

Imagine my surprise when remained accessible and continued to redirect mainland users to after the end of March passed and it became April, then May, and up to this very day. I thought, “Wow, the Chinese government is mighty generous, allowing Google to continue operating through this loophole. Strange.” Hell, when Google played its hand (the redirect to Hong Kong), we were entertaining speculation that the Chinese government could flip its lid and block all of Google’s services in retaliation. After all, Google had single-handedly put the Chinese government into the international spotlight, first for allegedly hacking Google’s systems, even specifically targeting the email accounts of journalists and dissidents, and then on the larger issue of internet freedom and censorship. Google was reneging on its agreement with the Chinese government to self-censor and had forced China into a situation where it could keep Google by allowing Google to violate the country’s laws or it shut down Google and have the whole world boo them even more.  That was still working, I thought the Chinese government had magnanimously renewed Google’s ICP license at the end of March, officially accepting Google’s redirect ploy.

Maybe the Chinese government was content to leave things be? Maybe they felt blocking Google entirely would result in more trouble from its Google users than the satisfaction of dicking Google in return for how Google dicked them? Maybe they felt the Great Firewall was enough, that it was better to let Chinese Google users still use Google knowing that the Great Firewall would still censor any searches and search results the government doesn’t want its people doing and seeing? It seemed like the Chinese government had made a practical decision, one that would attract no more attention to the whole drama.

Turns out I was wrong. The Chinese government did not renew Google’s ICP and officially approve of the redirect to Hong Kong. Instead, I learn now, the ICP license is actually only expiring and up for renewal tomorrow, June 30th. Of course, the Chinese government could’ve rescinded the ICP license any time it wanted in the past three months, so they were actually still “generous” in allowing Google to keep the domain name redirecting its users to Hong Kong up until now. However, with the ICP license up for renewal tomorrow, Google has come out and say that the Chinese government has already communicated that they’re not okay with Google redirecting to

We currently automatically redirect everyone using to, our Hong Kong search engine. This redirect, which offers unfiltered search in simplified Chinese, has been working well for our users and for Google. However, it’s clear from conversations we have had with Chinese government officials that they find the redirect unacceptable—and that if we continue redirecting users our Internet Content Provider license will not be renewed (it’s up for renewal on June 30). Without an ICP license, we can’t operate a commercial website like—so Google would effectively go dark in China.

So, the little redirect trick will no longer be allowed by the Chinese government. Totally understandable. But what is Google going to do?

They’re going to stop the automatic redirect and instead put a link to on In other words, when you enter (or in your browser, it won’t automatically forward you to…you’ll have to click once to get there.

Yeah, I’m amused too. The difference seems negligible and it kinda is but we’re led to believe the Chinese government finds this acceptable or has to, maybe on some kind of technicality4. Look at the above screen shot. The search input field is actually just an image link. If you click on it to begin typing your search query, you’ll be taken to where you’ll then have to click to input your search query again. If Google is allowed to use such an image link on, then its really not much different from a redirect from a general user experience perspective. It’ll be interesting if the Chinese government allows what is essentially another remarkably simple but nonetheless clever technical trick by Google to maintain search services for mainland China users.

What do you think of this turn of events? Think the Chinese government will be satisfied with Google replacing the redirect with a link? Or is it just a matter of time before the Chinese government decides that Google should not be allowed to appear to offer mainland Chinese search at all without complying with mainland self-censorship? If you’re skeptical, you’re not alone.

Update: Internet/tech powerhouse blog TechCrunch just came out with their report on this change and I’m finding it a bit strange:

Would it be wise for Google to simply let be shut down? Or for them to fully pull out of China? Of course not. But this wasn’t supposed to be about what’s “wise.” This was supposed to be about what’s “right.”

Google’s take now is that this is “right” because the shut down of is a “prospect dreaded by many of our Chinese users.” Okay — but what are those users really getting with this new A music search engine? A text translator? Are any of these things likely to be a big help to anyone over there? Why does Google even want to put its name on that neutered product?

Wait, what? Does MG Siegler not know what the new landing page will do? Why does he think it will just be a music search engine and text translator? Has he never visited pre-Google-pull-out or before? Both provide links to music search and text translation hosted on the domain name. If the new landing page provides a link to for web search, that’s the same thing as the link for music search and text translation on right now, except in reverse direction. It’s not a big deal. landing page

The current landing page at -- The links to other China-specific services below go to

Right now, you enter and it automatically redirects you to If you want to use music search, you click on the music search button under the search query box and you’re taken to If you click on the text translation button, you’re taken to The way I interpret Google’s official announcement is that you’ll end up seeing a landing page quite similar to what’s on now, except there may be a “web search” button or the faux search query input box that is actually just an image link that will send you to when you click it. This is kinda neutered but not really. There’s no real loss of service and just maybe a small inconvenience of having to click once.

The power was all in the redirect. It was a big “fuck you” to China. They were saying: “You know everyone that goes to our Chinese site expecting censored results? Well, now we’re going to send them to an uncensored site. Do something about it.” Well, China did. And now Google’s reaction is to change that “fuck you” into a more docile “we don’t like you very much” with that link to from

No, TechCrunch, no! Come on, you guys should know your stuff! Everyone that went to the Chinese site may have been sent to an “uncensored site” but they still got censored search results because of the Great Firewall! The redirect is not the big “fuck you” you mistakenly think it is.

The link is weak. It’s moving responsibility for uncensored searches away from Google and putting it into the laps of Chinese users. “No, I swear, they got to that site themselves.”

No, MG Siegler, what are you talking about?! Argh! You guys are TechCrunch! You’re supposed to know the situation better than this! *wail*

Update 2: If we haven’t spelled it out clearly enough, how about the Wall Street Journal?

Update 3: Think of it this way: Google is trying to meet the letter of Chinese law while violating the spirit of the Chinese law. Google knows this, the Chinese government knows this, and we’ll see if the latter gets tired of the game the former is playing.

  1. Hong Kong is allowed to operate under a different set of laws due to the “one country, two systems” agreement when Hong Kong was returned to China in 1997 []
  2. I can’t remember where and thus can’t offer a link. []
  3. aka ICP, often associated with a number that is publicly displayed on many mainland Chinese websites. []
  4. Remember, Baidu was sued for providing links to pirated mp3s but was cleared because they were search result links, and were not actually hosting the pirated mp3s themselves. []


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  1. So if Google want they have to reapply for it… first question – will they reapply?
    Google have made their attitude quite clear – they don’t want to do business in China on the Chinese governments terms… reapplying would send a big message of hypocrisy; which is why I don’t think Google will reapply.

    • As I understand it, they are reapplying. Remember, they have services in China that have nothing to do with web search and are hosted under the domain name, like music search and their translation tool.

      Let me try showing what’s happening another way.

      A. User wants to use Google’s China music service (to download free mp3s):

      1. User types in “”.
      2. User arrives at but is automatically redirected to He won’t even notice except that the address he typed in changes automatically.
      3. User finds the music service button below the search box on and clicks it.
      4. User is taken to

      B. User wants to use Google web search:

      1. User types in “”.
      2. User arrives at but is automatically redirected to He won’t even notice except that the address he typed in changes automatically.
      3. User inputs his search query on
      4. User gets his search results on
      5. If he is a mainland China user not on a VPN and he ran a search that he’s not supposed to, he’ll get his connection reset and no results will appear. Thanks to the GFW. Previously when Google was operating a self-censored search engine in China, he’d get results but without any results the government doesn’t want its people to see.

      Right now, the government isn’t happy with the above. So Google is trying to reapply with this new scheme:

      A. User wants to use Google’s China music service (to download free mp3s):

      1. User types in “”.
      2. User arrives at
      3. User finds the music service button below the search box on and clicks it.
      4. User is taken to

      B. User wants to use Google web search:

      1. User types in “”.
      2. User arrives at
      3. User needs to click on a link that will take him to
      4. User gets his search results on
      5. If he is a mainland China user not on a VPN and he ran a search that he’s not supposed to, he’ll get his connection reset and no results will appear. Thanks to the GFW. Previously when Google was operating a self-censored search engine in China, he’d get results but without any results the government doesn’t want its people to see.

      My impression is that Google is definitely applying for renewal. They’ve always made it clear that they want to do business in China but they don’t want to do their search business on the Chinese government’s terms (mainly self-censorship). Remember, they have other businesses beyond web search. I don’t think Google sees this as hypocrisy at all. To them, this is them trying to find a way around the Chinese government’s self-censorship requirements so they can continue to offer web search to Chinese users in as seamless a way possible.

  2. There is no way that Google is going to allow that address to be up for grabs – so shenanigans will ensue (i.e. giving the powers to be in Beijing a chance to save face with a token block), but the web address will still be Google’s.

    Let’s face it – is there any major company in the world that wants to have their company’s web address up for the highest bidder if they do not play at least the most basic ball with Beijing?

    • pug_ster

      The question is did google even bothered to renew the name. If they had tried to renew name but the Chinese government refused, wouldn’t google make a big stink out of this?

      • Oh trust me… the boys in Cali have a staff of lawyers making sure that anything that has the Google name is under their control – web addresses especially. When it comes to pissing contests – Google cannot win again government agencies. Either they play ball – or said governments will have a bidding bonanza to see who wants to put the screws to Google Inc. the most – say as a link to or for instance.

      • They are bothering to renew the ICP license that they need to operate the domain name. The government can refuse and they’re refusing unless Google changes how they’re using the domain name, which is what this post is about: how they’re proposing to change. The question is whether or not the government will find this change acceptable, when it is really just another clever but obvious workaround against the government’s objections. Google can’t really make a big stink, with their lawyers or anyone else, if they don’t meet the qualifications for the ICP license and operation of the domain name. They can if, for example, the government turns around and sells the domain name to someone else who makes a shanzhai version of Google. But the government could just refuse to renew and let the domain name become inactive, a blank page, a page that doesn’t do anything. What could Google say in that case? They already knew the domain name requires an ICP license. It’s up to Google to satisfy the requirements.

        • Hm… blank page? Hardly – more like a link to one of the Ministry Websites – which have the rules about P.R. Chinese Internet Law. My mind is very hazy, which Ministry regulates the Internet Web Addresses?

          • Tom

            The Ministry of Industry and Information Technology.

          • pug_ster

            Looks like is going away on Wednesday. I wonder if there’s going to be another ‘funeral’ in Google’s HQ in Beijing? It is like crying over spilled milk when Chinese people can directly access instead. Either they are too lazy or they got their bookmarks wrong.

  3. pug_ster

    Why is it the Chinese government’s problem if google didn’t bother to renew’s domain name?

    • Because a blank page would be useless – while showing “the big bad Americas grovelling for mercy” would be a very big propaganda coup to show the P.R. Chinese people, and the rest of the world, that the CCP are FIRMLY in charge of P.R. China.

      • pug_ster

        “the big bad Amer­i­cas grov­el­ling for mercy?” Let me know where in the so called CCP’s ‘big propaganda coup’ says that.

        Users of has 3 months to know that their beloved webpage has been moved. I think American expats are more worried about this than the Chinese Netizens who supposingly access this website. It is not like where youtube, facebook, or twitter which got banned.

  4. doon

    After reading several articles, sounds to me that Google had their ass handed to them and are now reconsidering that being the CCP’s bitch isn’t not so bad.

  5. Tom

    Techcrunch should know better? Oh, really?

    Techcrunch is the leading cheerleader for the VC-fuelled Web 2.0 bubble (connoting lack of awareness, although much of it is a financial bubble, too). iIn that world, everyone uses iPads, everyone loves to be tracked using location-aware applications, established customer bases don’t matter, governments don’t matter, etc.

  6. Very well written.

    Except for running the domain name, there is another problem if they lose ICP license. With an ICP license, it’s a legal company running business in mainland China, and the government can not establish a full scale GFW block or else it’s slapping itself.

    But without an ICP license (like Google used to be in 04 or 05, when didn’t exist and we were using the .com international site), if the Big Brother gets pissed off enough, it will possibly tell GFW to block Google.whatever. Then we will see more than 1 billion people losing access to the service, with a few exceptions doing it via proxy/VPN. But they will be counted as non-Chinese visitors since they are bearing foreign IP addresses. This is not quite likely to happen but definitely not unlikely either.

    I’m rather interested to see how exactly will Google fail here. Playing these redirecting and image links is just nonsense. Law-wielders do not care what exactly is *written* in the laws. As long as they feel you violating the spirit they can punish you. Playing such small tricks only pisses off the government more. And based on experience the Big Brother has almost (if not already) run out of patience for such kid’s game.

Continuing the Discussion